9 Recruiting Trends Employers Need to Know About
As we move into the 21st century, the recruiting process is changing at an unprecedented rate. To stay ahead of the curve, you need to be aware of the latest trends in recruiting. Keep reading to learn about 9 of the latest recruiting trends you need to be mindful of!
1. The rise of social media in the recruiting process
Social media has changed the way we communicate, and it's also changing the way we recruit. In the past, companies would use traditional channels like print advertisements and job fairs to reach potential candidates. But now, more and more companies are using social media to find and attract top talent.
There are several reasons for this shift. First, social media is a great way to reach a large audience quickly and easily. With just a few clicks, you can reach thousands of potential candidates who might not have heard about your company otherwise.
Second, social media allows you to get a better sense of who a potential candidate is. In the past, you would have to rely on a resume or cover letter to get an idea of someone's qualifications. But now, you can look at their social media profiles to see what they're interested in and how they communicate.
Finally, social media can help you build relationships with potential candidates. The recruitment process was often seen as a one-way street, with companies doing all the talking and candidates doing all the listening. But now, social media has opened up a two-way dialogue between companies and candidates. This allows you to get to know candidates on a more personal level and build relationships that go beyond the hire.
2. Increased use of video interviews
Video interviews are becoming increasingly popular, and for a good reason. They're a great way to screen candidates quickly and efficiently. And, with the rise of smartphones and webcam-equipped laptops, they're also more accessible than ever to conduct.
There are a few things to keep in mind if you consider incorporating video interviews into your recruitment process. First, make sure you have a good internet connection. There's nothing worse than trying to conduct a video interview and having the call drop or the image freeze. Second, dress professionally. Even though the interview is taking place over video, you want to make sure you give the best possible impression. And finally, be aware of your body language. Again, just because the interview takes place over video doesn't mean that body language isn't important. It's even more critical, as you want to make sure you come across as confident and engaged.
3. The importance of company culture in the hiring process
Company culture has always been influential, but it's become even more so in recent years. With the rise of social media, candidates can now research a company's culture before applying for a job. And if they don't like what they see, they're likely to move on to another company.
So what is company culture, and how can you ensure your appeal to potential candidates? Company culture is the values, beliefs, and norms that guide employees' behavior. It's often described as the "personality" of a company.
To ensure your company culture is attractive to potential candidates, start by clearly defining your values. What do you believe in as a company? What kind of behavior do you expect from your employees? Once you clearly understand your values, ensure they're reflected in everything you do, from how you treat your employees to how you market your company.
4. The impact of the #MeToo movement on recruiting
The #MeToo movement has profoundly impacted the recruitment process, with companies taking more significant steps to ensure that their workplaces are safe and welcoming for all.
One of the most notable changes the #MeToo movement has brought about is an increased focus on diversity. As a result, companies are now more aware of the importance of having a diverse workforce, and they're taking steps to make sure their employee base reflects the population as a whole. Another change has been the rise of background checks. In the past, background checks were often seen as a necessary but time-consuming step in the hiring process. But now, they're being viewed as an essential part of ensuring a safe and harassment-free workplace.
5. Trends in salary negotiations
Salary negotiation is an integral part of the hiring process, but it's one that can often be fraught with tension. Candidates want to make sure they're being paid fairly, while employers want to make sure they're not overpaying for talent.
One trend that's been emerging in salary negotiations is using salary benchmarks. These benchmarks are based on data from sources like job postings and salary surveys. They can give employers and candidates a better understanding of a fair salary for a particular position.
Another trend that's been gaining traction is the use of signing bonuses. These bonuses are often used to sweeten the deal for candidates considering multiple offers and can effectively close the gap between two offers.
6. The use of technology in the hiring process
Technology plays an increasingly important role in the recruitment process, with more and more companies using Applicant Tracking Systems (ATS) to screen candidates. An ATS is a software application that helps companies manage their recruitment process. It's often used to store candidate information, track applications, and create job postings.
Many companies use ATS to automate the screening process. For example, they may use keywords to identify candidates who are a good fit for the job. Or they may use Boolean searches to find candidates with specific skills or experience.
7. Recruiting for a specific niche or industry
When it comes to recruiting, one size does not fit all. The process can vary considerably depending on the industry or niche you're recruiting for. For example, the process of recruiting for a tech company will be different than the process of recruiting for a law firm. And the process of recruiting for a start-up will be different than recruiting for a well-established company.
Understanding the nuances of recruiting for your specific industry or niche is important. Otherwise, you risk making mistakes that could cost you the best candidates.
8. Trends to avoid in recruiting
As with any industry, there are certain trends in recruiting that you should avoid. Unfortunately, these are usually the result of outdated thinking or bad information, and they can often do more harm than good.
One trend to avoid is the use of generic job descriptions. These descriptions are often filled with buzzwords and empty phrases and don't give candidates a clear idea of what the job entails.
Another trend to avoid is the use of one-way video interviews. These interviews are often conducted without any prior interaction between the candidate and the employer, and they can be very impersonal to screen candidates.
9. How to stay up-to-date
The recruiting world is always changing, and it can be challenging to keep up with the latest trends. But there are a few things you can do to make sure you're always in the loop.
First, follow some of the leading voices in the recruiting industry. Several great bloggers and thought leaders regularly write about the latest recruiting trends. Add them to your RSS feed or follow them on social media, and you'll always be up-to-date on the latest news and insights.
Second, attend some of the leading industry events. These events are a great way to network with other professionals and learn about the latest trends. And finally, make sure you're keeping up with the latest technology. The recruitment process is becoming increasingly reliant on technology, so staying abreast of the latest tools and platforms is essential.
The Bottom Line
Recruiting is a vital part of any business, and it's something that should be taken seriously. But with so many changes and trends happening in the recruiting world, it can be challenging to keep up. And by avoiding some of the common mistakes, you can ensure that you're always putting your best foot forward in the recruitment process.